Privacy policy

Last Updated: August 28, 2026

Thank you for visiting our website, which is operated by Elanorelle (hereinafter referred to as "Company", "we", "us", or "our"). We are a jewelry brand committed to providing an exciting and safe online shopping experience and an elevated level of personal service synonymous with our brand. This commitment includes respecting and protecting the privacy of your personal information.

This Privacy Policy describes the types of information we collect from and about you when you visit our website (the "Site"). The Site and all functionality and features thereon are collectively referred to as the "Services". This Privacy Policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses of it.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, including the transfer to and storage of your personal information in the United Kingdom, and agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access or use the Services.

1. Information We Collect

The Company may collect information from or about you in the following ways:

A. Information You Provide to Us

When you browse our jewelry collections, make a purchase, create an account, subscribe to our emails, or contact customer support, we collect information from and about you and your transactions. This may include when you:

  • Browse our jewelry products and collections
  • Make a purchase
  • Sign up for our catalogue, newsletters, or email lists
  • Participate in sweepstakes, contests, or other promotions
  • Participate in product reviews, surveys, or other similar programs
  • Send gifts or virtual gift cards
  • Customize jewelry with personalization options (e.g., engraving)
  • Contact our customer support team
The personal information we collect may include:
  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information
  • Jewelry preferences and sizing information

If you send jewelry gifts or communications to other individuals through our Services, we may collect the recipient's name, phone number, email address, and/or shipping address.

B. Information Automatically Collected on Our Site

When you browse our website, we or our authorized service providers may use cookies, web beacons, pixel tags, log files, JavaScript, and other tracking technologies to collect non-identifiable visitor data. This includes information about how users browse our jewelry collections, interact with our emails, and engage with online advertisements, allowing us to analyze site performance and user trends.

Collected data may include:

  • Browser type
  • Operating system
  • Mobile device model
  • Visited webpages and clicked links
  • IP address
  • Unique device identifiers
  • Referring websites
  • Session duration and return visit frequency
  • Click-stream behavior
  • Engagement with our email campaigns
  • Advertising ID (IDFA/GAID)

This data is combined with your personal information to customize website content, save your preferences (such as jewelry size and style preferences), improve your shopping experience, identify relevant promotions, and deliver targeted advertisements across your devices.

C. Information from Third-Party Sources

We may receive supplementary data from third-party platforms to update and verify your profile information, including address details and demographic data. If you connect to our brand through social media or external platforms, we may collect information based on your public profile and privacy settings on those services.

D. Combination of Information

We may merge information collected through our website, your direct submissions, multi-device usage data, and offline or third-party data sources to unify user profiling and optimize our jewelry recommendations and services.

2. Third-Party Analytics & Advertising

We utilize third-party analytics and advertising tools to evaluate website performance, understand user behavior, optimize content effectiveness, and deliver targeted online advertisements for our jewelry products. Third-party vendors may deploy cookies, pixel tags, log files, and other tracking technologies to collect non-personal data and combine it with cross-platform usage records.

We share certain information with third-party advertising partners, including AppLovin, to serve relevant jewelry advertisements.

Our partners include:

Information collected by these partners is managed according to their respective privacy policies. You may opt out of targeted advertising by using the links above or changing your browser settings.

For more information about AppLovin's collection and use of your information, visit: https://legal.applovin.com/privacy/

3. How We Use Your Information

We use your collected information for the following legitimate business purposes:

  • Order Fulfillment: To validate, confirm, process, fulfill, ship, track, and support customer orders, including payment processing, shipment arrangement, return and refund management, purchase record retention, and post-purchase communication.
  • Customer Experience: To recognize returning users, personalize website content (including jewelry recommendations based on browsing history), and enhance the overall online shopping experience.
  • Communication: To send catalog updates, brand news, newsletters, promotional offers, and marketing materials on behalf of Elanorelle and our trusted affiliates. To respond to your inquiries and, when you have opted in, send information about new jewelry collections, promotions, or special offers.
  • Advertising: To deliver customized content, targeted deals, promotions, and advertisements suited to user preferences.
  • Service Improvement: To continuously optimize our website functions, products, customer service, and user shopping experience.
  • Security & Fraud Prevention: To secure website operations, prevent fraudulent transactions, and protect platform and business integrity.

4. Information Sharing & Disclosure

Elanorelle does not sell, trade, or transfer your Personally Identifiable Information to outside parties for their own independent use.

We only share your personal information under the following restricted circumstances:

  • Affiliated Companies: User data may be shared within our corporate group and affiliated entities for unified service operation and experience optimization.
  • Service Providers: We may share necessary information with trusted partners who assist us in operating our website and conducting our business (e.g., payment processors, shipping carriers, jewelry artisans for custom orders).
  • Advertising Partners: We share data with third-party advertising partners (including AppLovin, Meta, and Google) to deliver relevant jewelry advertisements and measure marketing campaign performance.
  • Legal Disclosure & Safety Compliance: We may disclose or transfer user data to comply with legal obligations, court orders, or governmental authority requirements in accordance with applicable laws.

5. Cookies Policy

We use cookies on our website. Cookies are small files transferred to your device that allow a website to recognize your browser and remember certain information.

We use the following types of cookies:

  • Strictly Necessary Cookies: Required for essential website features, including the shopping cart and checkout. The Services cannot function without these cookies.
  • Performance/Analytics Cookies: Used to understand website activity and improve the customer experience through aggregated statistical analysis.
  • Functionality Cookies: Remember your personalized preferences, such as shipping country, currency selection, and jewelry size preferences, to deliver a customized browsing experience.
  • Targeting/Marketing Cookies: Deployed by our authorized advertising partners (including AppLovin) to deliver interest-based advertisements and measure marketing campaign performance across devices.

For a detailed list of cookies used by Shopify, please visit: https://www.shopify.com/legal/cookies

You may disable cookies through your browser settings. However, doing so may prevent certain features of our website from working correctly.

6. Your Tracking Options & Consent

Certain website functions require cookies to operate correctly. By registering for and using our Services, you consent to cookie usage. Disabling cookies will restrict or prevent full website functionality.

We honor Do Not Track (DNT) browser signals and do not use tracking, cookies, or advertising when a DNT browser mechanism is enabled.

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we obtain affirmative opt-in consent before collecting or sharing personal data for advertising purposes, in compliance with the EU ePrivacy Directive and GDPR.

For iOS users, we request permission through Apple's App Tracking Transparency (ATT) framework before accessing device advertising identifiers.

7. Data Protection & Security

Protecting your information is important to us.

  • Encryption: Sensitive payment information is transmitted through Secure Socket Layer (SSL) technology and encrypted by our payment gateway provider.
  • Access Control: Personal information is maintained on secure networks and may only be accessed by authorized personnel who are required to keep it confidential.
  • No Card Storage: Elanorelle does not store your credit or debit card details on our servers after a transaction has been completed.

8. Children's Privacy

Elanorelle does not knowingly collect personal information from children under 13 years of age. In compliance with AppLovin's policies, we do not initialize or use the AppLovin SDK or otherwise use AppLovin Services in connection with a "child" as defined under applicable laws. Our jewelry products are intended for adult consumers.

If you believe that your child has provided us with personal information, please contact us immediately, and we will promptly remove that information.

9. California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA:

  • Users may browse our website anonymously.
  • This Privacy Policy is available through a clearly visible link on our website.
  • Any changes to this Privacy Policy will be published on this page.
  • Users may update or correct their personal information by contacting us or signing in to their account.

10. Data Storage & Retention

Your personal data is stored and processed on secure servers located in the United Kingdom and is governed by UK law. Personal data is retained only for the duration necessary to fulfill business purposes or as required by legal compliance standards.

Regardless of your country or region of residence, you consent to the transfer, processing, and storage of your personal data within the United Kingdom under this Privacy Policy.

11. Your Rights & Choices

You have the following rights regarding your personal information:

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may update or correct your personal information by contacting us or signing in to your account.
  • Deletion: You may request the deletion of your personal data.
  • Opt-Out: You may unsubscribe from promotional emails at any time by following the instructions provided at the bottom of each email. We promptly process and honor all opt-out requests.

To exercise any of these rights, please contact our customer support team at support@elanorelle.com.

12. Data Breach Notification

In the unlikely event of a data breach, we will:

  • Notify affected users by email within 7 business days.
  • Publish a notice on our website within 7 business days.

13. Third-Party Links

Our website may contain links to third-party websites or services (such as payment processors, social media platforms, or jewelry-related content). These websites operate independently and maintain their own privacy policies. Elanorelle is not responsible for the content or practices of third-party websites.

14. Governing Law

These Terms of Service and all related independent agreements shall be governed by and construed in accordance with the laws of the United Kingdom.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data processing practices, please contact our support team:

Company Name: HONGKONG UGEAY TRADING LIMITED

Phone: (908) 844-8155

Registered Address: RM 18, 27/F HO KING COMM CTR, 2-16 FAYUEN ST, MONGKOK KLN, HONG KONG

Support Email: support@elanorelle.com